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and Functional Foods
Global Weight Loss &
Products & Services
Global Sports Apparel
Low Entry Point
In-depth sector research and analysis
Leveraging opportunity to market timing
Exploiting inter-sector diversification
Mitigated risk profile and strategy
Focusing on growth and value positions
Sports Apparel Sector
Food and Beverage Sector
For Men and Women of all ages, the eternal pursuit of living longer – and living with better quality of life – has never been stronger. This isn’t a “market bubble” that can pop, it’s a simple fact of life. Aside from this fundamental reality, there are many key dynamics that continue to drive the explosive growth of this remarkable industry.
According to the U.S. Census Bureau, in 2020, the number of people 65 and older will surpass those under 5 – something not seen before in human history. And this aging demographic will eat, shop and live differently as well. Food and beverage choices point to fresh, less processed, local and real – driving this new aging consumer focus of health and wellness impacting lifestyle choices. Approaches to aging are shifting and becoming increasingly holistic.
For many, wealth and success are announced by certain status symbols (sports car, flashy watch, designer handbag, etc). Although that may never change, for this generation, wellness has officially become the new status symbol. Studies show that roughly 90% of Millennials and Generation Z exercise each week. Most importantly, over 80% of those between 18-34 are spending more than 25% of their disposable income on health products and services.
Revenue of the Health and Wellness industry has grown exponentially. Recently, both improving per capita disposable income and consumer confidence have been major contributing factors. Per capita disposable income exhibits low volatility in developed countries, owing to the growth in double-income households, which has boosted consumer purchasing power. As a global population, a large percentage of disposable income is dedicated to health and wellness.
“Nutraceutical” is an umbrella label, defined as any substance that is food, or part of a food, which may provide medical benefits – including the prevention and treatment of disease. Products range from isolated nutrients to functional foods, from dietary supplements to functional beverages. Nutraceuticals have become increasingly prevalent, hand-in-hand with a newfound consumer focus on diet, health products and lifestyle as a primary form of disease treatments and prevention.
With increasing consumer awareness and availability/access to information, overall confidence in pharmaceuticals has declined. Pricey drugs with myriads of side-effects are “marketed” and pushed on consumers by the medical community. The industry is shrouded by a desire to keep consumers sick and consuming more drugs, rather than focusing on getting consumers healthy and off them. Pharma’s credibility has also declined with numerous high-profile reports involving data and research manipulation.
Research and development focused on prevention, treatment and curing disease, and improving of quality of life, has led to a unique synergy of Bio-Medical and Technology advancements. Specifically, smart technology now in – and on – the hands and bodies of global consumers, driving a holistic and ‘do-it-yourself’ approach to health and wellness. Consumers can monitor/track health status, see progress, and even connect genetic insight through DNA testing.
Plus Shops is the dedicated E-commerce platform for all our Plus Brand products, both retail and wholesale. The centralized end-to-end platform functions as the branded website/store, while also managing the full gamut of inventory, wholesale orders, Online Retail, and POS Retail.
Unique multi-functional weight-loss supplement formulated with natural and safe, yet extremely potent ingredients. FatBurner+ is designed to target key weight-loss areas, all while enhancing athletic performance, and promoting anti-aging!
AGUA+ is purified alkaline water (pH9+) unlike anything you’ve tried! Our water comes direct from a mineral rich natural spring in Southern California. It’s free of chemicals like chlorine and fluoride, and then we enhance it with added minerals & electrolytes. Superior hydration to fuel your performance lifestyle!
Highly-advanced nootropic supplement designed to unlock your brain-power! Cerebro+ is formulated with effective and safe ingredients that are clinically proven to support overall brain health, and enhance cognitive functions, such as: Memory, Focus, Energy, and Mood.
PLUS COOKIE was born out of our search for healthy ways to satisfy guilty pleasures! It’s a source of enhanced nutrition in a satisfyingly firm and chewy chocolate chip cookie. Our +COOKIE is perfect for healthy snacking, desert, or even as pre and post-workout nutrition!
FatBurner+ SHOT is a concentrated beverage product derived from the exclusive formula of FatBurner+. It's an on-the-go sustainable energy solution combined with added benefits for metabolism, vitality and overall well-being. Truly a unique product and the very first of its kind!
FatBurner+ Energy is a lightly carbonated Energy Drink derived from the exclusive formula of FatBurner+. It's an on-the-go sustainable energy solution combined with added benefits for metabolism, vitality and overall well-being. Truly a unique product and the very first of its kind!
Plus Reds and Plus Greens are full-spectrum phyto-nutrient blends made from concentrated superfoods. They're scientifically formulated to restore the body’s natural pH balance. And who would have thought something so healthy could taste so delicious!
Remember the last time you slept like a baby? If you’re like most stressed and over-stimulated people these days, the answer is most likely, “a long time ago!” That's exactly why we created REST PLUS - a natural, non-habit forming sleep aid. It promotes relaxation and allows you to sleep faster and sleep deeper. And the best part, no morning grogginess!
Plus Shake is an advanced formula Meal Replacement packed with essential ingredients that support fitness, anti-aging, and overall health. Triple micro-filtered whey isolate protein and a full BCAA Complex. Proprietary anti-oxidant rich superfood blend and digestive enzymes. "Plus", there's no fructose, sucrose or added sugars; Plus Shake is naturally flavored and slightly sweetened with Stevia.
How your body functions and performs is directly related to the fuel (food) that you consume. Your weight, energy, mindset, and overall health can all be positively or negatively affected based on what you eat. That’s why +Foods exists – healthy ready-made meals packed with essential macro and micro nutrients – nutrients that the majority of people simply do not reach sufficient levels of on a daily basis. Home delivery combined with our innovative mobile App, facilitate the hectic lifestyle of the modern-day consumer.
Style meets function in our new-era line of high performance apparel and accessories that make a perfect addition to both the street and athletic wardrobe. We use high quality fabric for supreme softness, added benefits like: UV protection, moisture wicking and anti-bacterial.
When we say all-in-one, we mean it! BURN+ is loaded with fitness routines, full-scale nutrition program, a social community and around the clock support (just to name a few). Robust features in the application go beyond personal use, and expand into business management for health clubs, and client management for personal trainers and coaches.
With climate change and the rapidly depleting ozone layer, Skin Cancer is a rapidly escalating problem. At current rates skin cancer will affect 1 out of every 5 Americans. SunAid+ is revolutionary skin serum that not only functions as a bronzing oil, but also contains cutting-edge natural ingredients – clinically studied for both prevention and treatment of Basal Cell Carcinoma (BCC).
Plus Sciences keeps us at the forefront of industries. We start from the ground up, with the latest in Research & Development of new ingredients and compounds, and the application of those ingredients/compounds to everyday health concerns. Being ahead of the curve and ensuring the highest standards in quality assurance and quality control sets BNC apart from the masses.
Vancouver, BC: IT
This company leverages new age technology and are highly tuned-in to the wants and needs of the modern consumer. This is clearly visible through their product line and marketing/growth strategy, and was one of the key factors in my decision-making process prior to investing.
Sydney, AU: VP of Banking
I bumped into Plus Brands while looking for a brain health supplement. I tried Cerebro Plus and became a very avid user of it, which I think had a major influence on my decision to get involved in the private equity offer. I personally benefit from the products, so there’s no doubt in my mind that they’re doing things right. With BN Cap I saw an opportunity to get involved with something that directly benefits ever day people, and it’s something I know will benefit my portfolio long into the future.
Manchester, UK: Electrical Engineer
In my opinion, this company is poised to earn solid market share within health & wellness, which is a market that I’ve been researching and trying to add to my portfolio for quite some time. Their vision and execution is on point, and the product line hits so many aspects of wellness that it makes virtually every consumer a potential customer. And that’s something that I want to have a stake in!
London, UK: Controller
I self-manage all my investments, and By Nature Capital have made this secure and easy to navigate for anyone. You don’t have to have a degree in finance to understand the how and the why. And I personally love the fact this is a private company. I don’t have the time or energy to follow the markets anymore, so I’ve been looking for alternatives, and this was a great starting point!
Perth, AU: Retired MD
Having recently retired, I would say my risk tolerance has diminished a lot. I’ve been moving away from the markets and looking at ground-floor equity and major growth plays. My son helps me vet new opportunities and he’s not easily impressed, but I think he ended up more excited than I was. We both got involved, and I think we’re in for some pretty impressive long-term growth.
Montreal, CA: Aircarft Technician
From their SWOT analysis to the industry outlook, to how clearly they explained their vision and action plan to me - top to bottom, I was very impressed with BN Cap.
Our advisors will show you how to turn the global health movement into a low risk, high performance addition to your investment portfolio. Download our free industry outlook, and receive your commitment-free consultation now.
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