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Health & Wellness Industries

The eternal pursuit of looking younger and improving quality of life is stronger now than ever. Every day, more and more people around the world are dropping bad habits to adopt healthy lifestyle habits – and they are prepared to pay a premium for the products and services that help them along the way.

The experienced and knowledgeable team at By Nature Capital will guide you through the industry, and show you how to turn Healthy Living into a Healthy Profit.

You Literally See Health & Wellness Everywhere You Look

Declared the industry that will eclipse the tech boom, Health and Wellness is now shaping the global economy – yet it is still relatively untapped by the private investment sector. Although you literally see the industry exploding around you, many private investors have not yet discovered how best to capitalize on the surging industry.
159
in 2016

Global Fortified
and Functional Foods
Market

361
in 2017

Global Weight Loss &
Obesity Management
Market

345
in 2018

Global Anti-Aging
Products & Services
Market

280
in 2020

Global Bottled
Water Market

207
in 2016

Global Nutraceutical
Market

184
in 2020

Global Sports Apparel
Market

Learn How You Can Tap into the Full Potential of These Industries

Sustainable
Market Growth

Lifetime
Supplemental Income

Low Entry Point

About Us

By Nature Capital (BN Cap) functions as the international finance arm of By Nature Companies, LLC (BNC). BNC was founded in 2015 as an e-commerce company designed to bring cutting-edge weight-loss solutions to market.

In less than 3 years, the burgeoning company has developed a comprehensive line of health and lifestyle products, spanning various industries, including: Nutritional Supplements, Food & Beverage, Sports Apparel, and Technology; and has expanded its business model to encompass E-commerce, Wholesaling, Domestic and International Distribution, and Licensing Opportunities.

In 2017, BNC successfully planned and implemented a full rebranding strategy with the launch of its ‘Plus Brands’. The Plus Brand suite of products and services are designed around a comprehensive approach to today’s chronic health issues. In addition to the array of value-added products and services, the market boom within the global Healthy Living space has afforded the company rapid, yet sustainable growth.

By Nature Companies strives to deliver cutting-edge solutions to optimize consumer health and lifestyle; By Nature Capital connects sophisticated private investors with this surging industry and its dynamic market trends.
By Nature Capital, Ltd. offers a proven and trusted approach to private equity. Our target sectors allow our clients to capitalize on the surging global Health and Wellness space.

Our Process

In-depth sector research and analysis

Leveraging opportunity to market timing

Exploiting inter-sector diversification

Mitigated risk profile and strategy

Focusing on growth and value positions

Our Primary Sectors

Nutraceutical Sector

Sports Apparel Sector

Food and Beverage Sector

Technology Sector

Key Market Drivers

For Men and Women of all ages, the eternal pursuit of living longer – and living with better quality of life – has never been stronger. This isn’t a “market bubble” that can pop, it’s a simple fact of life. Aside from this fundamental reality, there are many key dynamics that continue to drive the explosive growth of this remarkable industry.

Growing Aging Population

Growing Aging Population


According to the U.S. Census Bureau, in 2020, the number of people 65 and older will surpass those under 5 – something not seen before in human history. And this aging demographic will eat, shop and live differently as well. Food and beverage choices point to fresh, less processed, local and real – driving this new aging consumer focus of health and wellness impacting lifestyle choices. Approaches to aging are shifting and becoming increasingly holistic.

Growing Affluent Population

Growing Affluent Population


For many, wealth and success are announced by certain status symbols (sports car, flashy watch, designer handbag, etc). Although that may never change, for this generation, wellness has officially become the new status symbol. Studies show that roughly 90% of Millennials and Generation Z exercise each week. Most importantly, over 80% of those between 18-34 are spending more than 25% of their disposable income on health products and services.

Increased Disposable Income

Increased Disposable Income


Revenue of the Health and Wellness industry has grown exponentially. Recently, both improving per capita disposable income and consumer confidence have been major contributing factors. Per capita disposable income exhibits low volatility in developed countries, owing to the growth in double-income households, which has boosted consumer purchasing power. As a global population, a large percentage of disposable income is dedicated to health and wellness.

Nutraceutical Awareness

Nutraceutical Awareness


“Nutraceutical” is an umbrella label, defined as any substance that is food, or part of a food, which may provide medical benefits – including the prevention and treatment of disease. Products range from isolated nutrients to functional foods, from dietary supplements to functional beverages. Nutraceuticals have become increasingly prevalent, hand-in-hand with a newfound consumer focus on diet, health products and lifestyle as a primary form of disease treatments and prevention.

Less Confidence in Big Pharma

Less Confidence in Big Pharma


With increasing consumer awareness and availability/access to information, overall confidence in pharmaceuticals has declined. Pricey drugs with myriads of side-effects are “marketed” and pushed on consumers by the medical community. The industry is shrouded by a desire to keep consumers sick and consuming more drugs, rather than focusing on getting consumers healthy and off them. Pharma’s credibility has also declined with numerous high-profile reports involving data and research manipulation.

Major Advances in Bio-Tech

Major Advances in Bio-Tech


Research and development focused on prevention, treatment and curing disease, and improving of quality of life, has led to a unique synergy of Bio-Medical and Technology advancements. Specifically, smart technology now in – and on – the hands and bodies of global consumers, driving a holistic and ‘do-it-yourself’ approach to health and wellness. Consumers can monitor/track health status, see progress, and even connect genetic insight through DNA testing.

Plus Brand Product Suite

Healthy living solutions uniquely engineered for today’s modern consumer

PLUS SHOPS
Centralized E-Commerce Platform


Plus Shops is the dedicated E-commerce platform for all our Plus Brand products, both retail and wholesale. The centralized end-to-end platform functions as the branded website/store, while also managing the full gamut of inventory, wholesale orders, Online Retail, and POS Retail.

VISIT BRAND SITE

Fat Burner Plus
Flagship Brand | Exclusive Weight-loss Formula


Unique multi-functional weight-loss supplement formulated with natural and safe, yet extremely potent ingredients. FatBurner+ is designed to target key weight-loss areas, all while enhancing athletic performance, and promoting anti-aging!

VISIT BRAND SITE

Agua Plus
Premium Alkaline (pH9+) Bottled Water


AGUA+ is purified alkaline water (pH9+) unlike anything you’ve tried! Our water comes direct from a mineral rich natural spring in Southern California. It’s free of chemicals like chlorine and fluoride, and then we enhance it with added minerals & electrolytes. Superior hydration to fuel your performance lifestyle!

VISIT BRAND SITE

Cerebro Plus
Highly Bioavalable Nootropic (Smart Drug)


Highly-advanced nootropic supplement designed to unlock your brain-power! Cerebro+ is formulated with effective and safe ingredients that are clinically proven to support overall brain health, and enhance cognitive functions, such as: Memory, Focus, Energy, and Mood.

VISIT BRAND SITE

PLUS COOKIE
Enhanced Protein Cookies


PLUS COOKIE was born out of our search for healthy ways to satisfy guilty pleasures! It’s a source of enhanced nutrition in a satisfyingly firm and chewy chocolate chip cookie. Our +COOKIE is perfect for healthy snacking, desert, or even as pre and post-workout nutrition!

VISIT BRAND SITE

FATBURNER+ SHOT
Liquid Shot of FatBurner+ Formula


FatBurner+ SHOT is a concentrated beverage product derived from the exclusive formula of FatBurner+. It's an on-the-go sustainable energy solution combined with added benefits for metabolism, vitality and overall well-being. Truly a unique product and the very first of its kind!

VISIT BRAND SITE

FATBURNER+ ENERGY
Liquid Drink of FatBurner+ Formula


FatBurner+ Energy is a lightly carbonated Energy Drink derived from the exclusive formula of FatBurner+. It's an on-the-go sustainable energy solution combined with added benefits for metabolism, vitality and overall well-being. Truly a unique product and the very first of its kind!

VISIT BRAND SITE

+REDS  •  +GREENS
Phyto-Nutrient Superfood Complex


Plus Reds and Plus Greens are full-spectrum phyto-nutrient blends made from concentrated superfoods. They're scientifically formulated to restore the body’s natural pH balance. And who would have thought something so healthy could taste so delicious!

VISIT BRAND SITE

REST PLUS
All-Natural Sleep Aid


Remember the last time you slept like a baby? If you’re like most stressed and over-stimulated people these days, the answer is most likely, “a long time ago!” That's exactly why we created REST PLUS - a natural, non-habit forming sleep aid. It promotes relaxation and allows you to sleep faster and sleep deeper. And the best part, no morning grogginess!

VISIT BRAND SITE

PLUS SHAKE
Complete Nutrition Shake


Plus Shake is an advanced formula Meal Replacement packed with essential ingredients that support fitness, anti-aging, and overall health. Triple micro-filtered whey isolate protein and a full BCAA Complex. Proprietary anti-oxidant rich superfood blend and digestive enzymes. "Plus", there's no fructose, sucrose or added sugars; Plus Shake is naturally flavored and slightly sweetened with Stevia.

VISIT BRAND SITE

Plus Foods
Non-Processed Whole Foods, Beverages and Snacks


How your body functions and performs is directly related to the fuel (food) that you consume. Your weight, energy, mindset, and overall health can all be positively or negatively affected based on what you eat. That’s why +Foods exists – healthy ready-made meals packed with essential macro and micro nutrients – nutrients that the majority of people simply do not reach sufficient levels of on a daily basis. Home delivery combined with our innovative mobile App, facilitate the hectic lifestyle of the modern-day consumer.

VISIT BRAND SITE

Plus Athletics
High-Performance Activewear


Style meets function in our new-era line of high performance apparel and accessories that make a perfect addition to both the street and athletic wardrobe. We use high quality fabric for supreme softness, added benefits like: UV protection, moisture wicking and anti-bacterial.

VISIT BRAND SITE

BURN PLUS
All-in-one Healthy Living App


When we say all-in-one, we mean it! BURN+ is loaded with fitness routines, full-scale nutrition program, a social community and around the clock support (just to name a few). Robust features in the application go beyond personal use, and expand into business management for health clubs, and client management for personal trainers and coaches.

VISIT BRAND SITE

SunAid Plus
Bronzing Oil + Skin Cancer Prevention*


With climate change and the rapidly depleting ozone layer, Skin Cancer is a rapidly escalating problem. At current rates skin cancer will affect 1 out of every 5 Americans. SunAid+ is revolutionary skin serum that not only functions as a bronzing oil, but also contains cutting-edge natural ingredients – clinically studied for both prevention and treatment of Basal Cell Carcinoma (BCC).

VISIT BRAND SITE

PLUS SCIENCES
R&D • Laboratory • Manufacturing


Plus Sciences keeps us at the forefront of industries. We start from the ground up, with the latest in Research & Development of new ingredients and compounds, and the application of those ingredients/compounds to everyday health concerns. Being ahead of the curve and ensuring the highest standards in quality assurance and quality control sets BNC apart from the masses.

VISIT BRAND SITE

Plus Shops

Centralized E-commerce Platform


Plus Shops is the dedicated E-commerce platform for all our Plus Brand products, both retail and wholesale. The centralized end-to-end platform functions as the branded website/store, while also managing the full gamut of inventory, wholesale orders, Online Retail, and POS Retail.

Fat Burner Plus

Flagship Brand | Exclusive Weight-loss Formula


Unique multi-functional weight-loss supplement formulated with natural and safe, yet extremely potent ingredients. FatBurner+ is designed to target key weight-loss areas, all while enhancing athletic performance, and promoting anti-aging!

Agua Plus

Premium Alkaline (pH9+) Bottled Water


AGUA+ is purified alkaline water (pH9+) unlike anything you’ve tried! Our water comes direct from a mineral rich natural spring in Southern California. It’s free of chemicals like chlorine and fluoride, and then we enhance it with added minerals & electrolytes. Superior hydration to fuel your performance lifestyle!

Cerebro Plus

Highly Bioavalable Nootropic (Smart Drug)


Highly-advanced nootropic supplement designed to unlock your brain-power! Cerebro+ is formulated with effective and safe ingredients that are clinically proven to support overall brain health, and enhance cognitive functions, such as: Memory, Focus, Energy, and Mood.

PLUS COOKIE

Enhanced Protein Cookies


PLUS COOKIE was born out of our search for healthy ways to satisfy guilty pleasures! It’s a source of enhanced nutrition in a satisfyingly firm and chewy chocolate chip cookie. Our +COOKIE is perfect for healthy snacking, desert, or even as pre and post-workout nutrition!

FATBURNER + SHOT

Liquid Shot of FatBurner+ Formula


FatBurner+ SHOT is a concentrated beverage product derived from the exclusive formula of FatBurner+. It's an on-the-go sustainable energy solution combined with added benefits for metabolism, vitality and overall well-being. Truly a unique product and the very first of its kind!

FATBURNER + ENERGY

Liquid Drink of FatBurner+ Formula


FatBurner+ Energy is a lightly carbonated Energy Drink derived from the exclusive formula of FatBurner+. It's an on-the-go sustainable energy solution combined with added benefits for metabolism, vitality and overall well-being. Truly a unique product and the very first of its kind!

+REDS+GREENS

Phyto-Nutrient Superfood Complex


Plus Reds and Plus Greens are full-spectrum phyto-nutrient blends made from concentrated superfoods. They're scientifically formulated to restore the body’s natural pH balance. And who would have thought something so healthy could taste so delicious!

REST PLUS

All-Natural Sleep Aid


Remember the last time you slept like a baby? If you’re like most stressed and over-stimulated people these days, the answer is most likely, “a long time ago!” That's exactly why we created REST PLUS - a natural, non-habit forming sleep aid. It promotes relaxation and allows you to sleep faster and sleep deeper. And the best part, no morning grogginess!

PLUS SHAKE

Complete Nutrition Shake


Plus Shake is an advanced formula Meal Replacement packed with essential ingredients that support fitness, anti-aging, and overall health. Triple micro-filtered whey isolate protein and a full BCAA Complex. Proprietary anti-oxidant rich superfood blend and digestive enzymes. "Plus", there's no fructose, sucrose or added sugars; Plus Shake is naturally flavored and slightly sweetened with Stevia.

PLUS FOODS

Non-Processed Whole Foods, Beverages and Snacks


How your body functions and performs is directly related to the fuel (food) that you consume. Your weight, energy, mindset, and overall health can all be positively or negatively affected based on what you eat. That’s why +Foods exists – healthy ready-made meals packed with essential macro and micro nutrients – nutrients that the majority of people simply do not reach sufficient levels of on a daily basis. Home delivery combined with our innovative mobile App, facilitate the hectic lifestyle of the modern-day consumer.

PLUS Athletics

High-Performance Activewear


Style meets function in our new-era line of high performance apparel and accessories that make a perfect addition to both the street and athletic wardrobe. We use high quality fabric for supreme softness, added benefits like: UV protection, moisture wicking and anti-bacterial.

BURN Plus

All-in-one Healthy Living App


When we say all-in-one, we mean it! BURN+ is loaded with fitness routines, full-scale nutrition program, a social community and around the clock support (just to name a few). Robust features in the application go beyond personal use, and expand into business management for health clubs, and client management for personal trainers and coaches.

SunAid Plus

Bronzing Oil + Skin Cancer Prevention*


With climate change and the rapidly depleting ozone layer, Skin Cancer is a rapidly escalating problem. At current rates skin cancer will affect 1 out of every 5 Americans. SunAid+ is revolutionary skin serum that not only functions as a bronzing oil, but also contains cutting-edge natural ingredients – clinically studied for both prevention and treatment of Basal Cell Carcinoma (BCC).

Plus Sciences

R&D, Laboratory, and Manufacturing


+Sciences keeps us at the forefront of industries. We start from the ground up, with the latest in Research & Development of new ingredients and compounds, and the application of those ingredients/compounds to everyday health concerns. Being ahead of the curve and ensuring the highest standards in quality assurance and quality control sets BNC apart from the masses.

Our Advantage

The most important factor to recognize when assessing Health & Wellness is this: the behavior and mentality of modern-day consumers have shifted. Health and Wellness is not a hot new consumer trend; it’s a revolution, and it’s spreading across the globe like wildfire!

By Nature Capital has diversified its position to encompass a wide array of market segments within the Health and Wellness space. These segments have proven to be the most stable, and maintain the highest and most consistent growth.
Grow Your Capital
Realize yields of +600%
Typically reserved for institutional investors, the investment vehicle utilized by BN Cap, combined with its low entry point, give private investors exclusive access to the full potential of the Health & Wellness industry. Investors are able to capitalize on both supplemental income and valuation increases.
Private Organization
Where innovation meets opportunity
As a private organization, BNC maintains the flexibility to innovate, grow and evolve without altering focus or strategy to meet the expectations Wall Street. Private equity removes both risk and ambiguity of the stock market, and also harbors a more family oriented relationship with our valued investors.
Extreme Growth Industry
+85% CAGR over 5 years
Driven by health-consciousness consumers with rising disposable income, science and innovation are striving to treat, reverse, and prevent chronic health conditions with natural products and lifestyle changes. The emphasis on living healthier, from both developed and developing nations alike, has given way to the powerful Health & Wellness industry – now three times the size of the global pharmaceutical industry.
Social Responsibility
Support the solution, not the problem
In nearly every aspect of life there exists an opportunity to leave things better off than they were. Health and Wellness is just that – an opportunity to support a solution, and take part in the mass-scale transformation out of decades of poor choices in nutrition, lifestyle and health. The benefits of this transformation are felt far beyond the individual level, positively affecting healthcare costs, debt dynamics, and micro/macroeconomics.
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Turning Health into Profit

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  • By Nature Companies International Capital S. de R.L. de C.V.
    Blvd Nayarit #2 Int. 205 Nuevo Vallarta, Nayarit C.P. 63735 Mexico
    By Nature Companies, LLC
    900 Wilshire Dr. Suite 202,
    Troy, Michigan 48084 USA
  • Info@bynaturecompanies.com